Although we are proud of where we have come from, we are also excited about where we are going. Still growing in our UK stores, our international stores, our wholesale business and ecommerce - it's a great time to join us!
Over 90 stores and growing! Our collection of UK stores are a mix of high street stores,tr avel sites (airport & train station), shopping centres and department store concessions. UK retail is where the Company began and this is still a huge part of our business, with 65% of our UK customers choosing to shop in our stores over any other channel. We keep our customers coming back by providing a fantastic customer experience in store, from our store design and visual merchandising to our friendly, warm and knowledgeable store teams.
Our International business has continued to grow since our first store opened in Tokyo in 2006. With so many opportunities still open for Cath Kidston internationally, it is no wonder it is a huge part of our growth strategy.
Our Japanese stores were owned by a partner until very recently. We have just undertaken the project to buy these stores, and 28 are now trading as Cath Kidston owned. We have also set up a Head Office based in Japan to support these stores and teams.
We have more stores internationally that we do in the UK?
As well as our own channels, we also sell our product across the world through Wholesale. Our product is sold through department stores, ecommerce channels, independent stores and retail groups. One of our biggest UK wholesale accounts is John Lewis and we plan on extending our reach internationally, particularly in Europe.
We know that e-commerce is an area of the business that will continue to grow as the demand for online shopping increases. There is a big focus on our website sales, with 35% of our customers choosing to buy our product online; through a computer, mobile or tablet . We have already made some changes to make it easier for our customer to access our product online by introducing next day delivery and click and collect services. We are very excited to see how our ecommerce business continues to grow within the next few years!