The Marketing, PR & Graphics team protect and develop the Cath Kidston brand worldwide supporting our stores with retail marketing materials and building our brand image online and outside the stores. The work is really varied, ranging from developing a new creative concept for a retail promotional campaign to analysing the impact YouTube videos have on sales.
Projects for our marketing team often involve supporting a retail launch or event through creating a campaign to raise brand awareness outside the store. This could involve organising advertising, leveraging social media or on one or two occasions thinking a little bigger – wrapping a whole fleet of London taxis in a Cath Kidston print for example! Marketing have in-house PR and Social Media teams to get everything talking about the Brand as well as a very busy in-house Graphics Studio ensuring everything we do looks beautifully on brand!
Joining Marketing calls for excellent numeracy and planning ability alongside good creative skills and a fresh approach. You should love the Cath Kidston brand to bits and be prepared to showcase the values of the organisation.