Francesca

Why did you join Cath Kidston?

I knew the brand had a strong British heritage which really appealed to me. As I was straight out of university, I wanted to work for a smaller company, where I could really get stuck in and learn a lot quickly.

What do you get up to on a typical day?

Reviewing new samples and trims, liaising with our suppliers, having meetings with different internal departments, looking at new ideas for future seasons. No day is ever the same!

What do you love most about working here?

The people! There is a real team spirit, with everyone wanting to do the best for each other.

What’s been your biggest achievement/proudest moment so far?

Seeing the first samples of my Umbrellas, the first range I bought on my own, come in and the great reaction they received. Now they are in store it’s great to finally see them on sale! I can’t wait to see someone walking down the street with one!

What is it really like to work here?

Any Buying job is very fast paced, and you have to be ready to juggle lots of tasks at the same time. But I like being busy, I would hate to be bored!

What do you think makes Cath Kidston unique as an employer?

It seems that there is a real effort to match people’s personalities on teams, to ensure everyone works well together. I think this is really important and adds to the great team ethos.

What piece of advice would you give to someone who was thinking of applying to work for us?

Really get to know the brand by visiting as many stores as you can, seeing the customers shopping and talking to our Sales Assistants. Some of our biggest fans also write great blogs and run fan Facebook pages. These can be really great to hear what our customers really think!

A little more about you

What’s your favourite Cath Kidston print?

I love the large scale florals like Greenwich Rose and Hampstead Rose. I also love the Garden Fairies print from Kids, it reminds me of The Flower Fairies I used to read as a kid! But my favourite prints are still to come in future seasons!

What is your all-time favourite product of ours?

The Classic Slip On Trainer in Blossom Bunch. They are super comfy and I get so many compliments when I wear them! Everyone is really surprised to hear we sell footwear!

 

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