We’ve always been Cath fans in our house. My Mum went a bit mad for all things ‘shabby chic’ a few years ago – you couldn’t move for button spots and bunting! So the modern vintage feel (and CK products in particular) is something I feel very familiar with. When I saw an advertisement in the window for an Assistant Manager, I just knew I had to go for it! I'm suddenly very popular at Christmas and birthdays...
I love that there is no such thing as a typical day at Cath Kidston! Every day is different. Regarding the role, exceeding our customers' expectations and ensuring every person leaves the shop happy is at the heart of everything we do. This involves everything from the hiring and training of fantastic staff, ensuring the shop floor is commercially the strongest it can be, and taking a very active and hands on role in the smooth, profitable operation of the store.
Quite simply - the people, the products, and the prints!
Becoming a Kids Product Ambassador is definitely my proudest moment so far! Bridging the gap between customers, stores and Head Office and seeing your own input affect positive change is really rewarding.
There's a really supportive and friendly culture at CK – from the very top all the way through the company, there's an approachability no matter who you may be speaking to in the company, and that's something I've definitely appreciated. It's very much a CK family here!
The continually updated and engaging training is definitely something that sets Cath Kidston apart from the rest. We have a really dynamic, forward thinking approach, with a recent leaning towards more digital content which has been getting our staff excited!
There’s a real affinity that a lot of our customers (and staff!) have with the brand – some of them have been with us from the very start, and still own some of our original prints and products. I’d recommend tapping in to this, and asking a CK fan what makes the brand so special to them. I can guarantee every answer will be different, which should give you an indication for the passion we all have for CK too!
I’m always changing my answer to this! It’s a brand new print, but my favourite at the moment is Dino Stamps. I just love the playful pops of colour – if we had it in a shirt, I’d wear it all day long!
Again, he’s a brand new release, but as soon as our Crochet Monkey landed in store I just had to snap him up! He embodies everything I love about Cath Kidston - playful, modern vintage, but with a practical end use too. He's currently taking pride of place on my bookshelf!