Why did you join Cath Kidston?

I always loved the brand. I was completely sold on the job in the interview, the manager was so passionate. The level of responsibility was more than I had taken on before in many aspects. The visit to Head Office only solidified my want to work for the brand. Being surrounded by pretty things and getting paid for it? I was like... SIGN ME UP.

What do you get up to on a typical day?

Every day must begin with a floor walk, to make sure we are set up for a productive day. But after that it really varies depending on the time of the year; new season launch, sale, half term, summer, etc. I could arrive at 7am and be doing Visual Merchandising or I could arrive at 8.30 and be doing admin in the office until we open. I often make a to-do list on especially busy days. I always set the team up with a deployment for the day so everyone always has something to do. Team training happens every day, whether that is simply from leading by example, or on the spot training on the floor, or setting team members up with the laptop in the office to watch videos from L&D. We are always busy with deliveries, up to three times a week. Sundays consist of trade report and setting up new goals for the team, new incentives put in place. Mondays are for payroll and management team meetings. We have a conference call with the region on Tuesday mornings. I may be interviewing someone alongside the supervisor. I may be in a disciplinary meeting for sickness. You might find me signing a contract with a new starter and getting all their details sent to HR. I could be getting stock prepared to send to outlet or another store. More often than not, you’ll find me on the shop floor, making sure everything is ticking over smoothly.

What do you love most about working here?

The team. Without a doubt. If, as a manager, you do your job right, the camaraderie is great, the team are productive and always happy to help and go the extra mile. CK is such an amazing brand to be part of. The history and the growth is exciting and definitely something to be proud of. The appreciation I get from my bosses is always well received too.

What’s been your biggest achievement/proudest moment so far?

I was very proud to be offered a Store Manager position within 9 months of starting here. It wasn’t the right store for me at the time, but it is still something that makes me proud that they believed enough in me to offer me that job. After that, honestly, it is seeing my team progress and do well. I love when people from other stores come to me and tell me that they heard the story about my team member who went above and beyond the call of duty for a customer. I enjoy having team competitions and incentives and seeing the competitive side of everyone emerge. We have recently had a colleague win Best in Show and I couldn’t be more proud of her.

What is it really like to work here?

It is a great place to work. The company is relatively global at this point but feels like a family. There is always a real person to speak to at HO. This is definitely not the same as other companies I’ve worked for. It is clear that the directors are interested in investing in the people that are here, and will help you achieve that. Of course it gets busy and stressful from time to time, but as long as you’re doing your job consistently, it’s easy to stay on top of everything.

What do you think makes Cath Kidston unique as an employer?

The relationship Head Office has with the retail staff is really good. This is definitely not the case with many high street retailers. I have had the pleasure of having the CEO, COO and commercial director visit my store on a number of occasions. This is so helpful for them to see the issues we have and better understand them. There is usually a listening ear for any problems. Most things will get followed up on relatively quickly. The development of people from shop floor to other positions is also really good. Anyone who really wants to progress, can do so.

What piece of advice would you give to someone who was thinking of applying to work for us?

Apply if you truly love the brand. People might think that this isn’t important, but the people that succeed in this company are the passionate ones. You’ll stick out like a sore thumb otherwise! Those people usually don’t last long, so I’ve made a point of making sure I hire the most passionate people I can find.

A little more about you

What’s your favourite Cath Kidston print?

Spray Flowers - it’s the wallpaper on my phone!

What is your all-time favourite product of ours?

It was my Nokia 6111, a slide up phone I had when I was about 16, it was the Bird print and I LOVED that phone. Today it is my CK home items; cushions, bedding, mugs. The usually boring things that Cath has turned into beautiful things! (and isn’t that the whole foundation of the company, really?)